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Cassandra's Resume

Work Experience

2025 - Present

Healthcare Pathway Advocates Website Developer

I rebuilt the Healthcare Pathway Advocates brand by redesigning the website, improving visual identity, and strengthening overall messaging. Led the SEO strategy to increase visibility and search performance, and created a community focused fundraising page to support organizational initiatives

2023 - 2024

Brower Mechanical
Outbound Telemarketer

I managed high volume outbound customer communication, generating qualified leads and scheduling service appointments.  Utilized CRM and call management tools including Service Titan, Nutshell, and Phone Burner to track interactions and optimize productivity. Provided consistent, customer focused support while meeting metric driven performance goals. This is a work from home position

2018 - 2023

Quality First Home Improvement Telemarketing Specialist/ Solar Canvasser

At Quality First Home Improvement, I drove lead generation through both outbound telemarketing and door to door canvassing. I engaged potential clients, educated them on energy-efficient home improvements, and scheduled service appointments, consistently converting prospects into qualified leads. Leveraging CRM tools like Service Titan and Phone Burner, I tracked interactions, maintained accurate records, and supported the sales team in achieving measurable results.

Education

2025 - 2026

Bay Valley Tech 

During my time at Bay Valley Tech, I have been intensively training in Web Development and Design, focusing on building real-world, client-ready websites and digital solutions. The program emphasizes hands-on learning, allowing me to apply technical skills directly to live projects across multiple industries, including healthcare nonprofits, small businesses, fitness studios, restaurants, and professional service providers.

My work includes full website builds and redesigns, UX-focused layouts, responsive design, and SEO-optimized content. I’ve designed and branded complete websites using platforms such as Wix, incorporating custom layouts, clear calls-to-action, and conversion-focused structure. In addition to design, I’ve created logos in Figma, newsletters, landing pages, and fundraising pages that support both marketing and community outreach goals.

Alongside web development, I expanded into AI-powered tools and automations, integrating emerging technologies such as AI image generation, AI voiceovers, and animation tools to enhance content creation and user engagement. I am actively learning how to implement AI workflows that streamline business processes and elevate digital branding.

Bay Valley Tech has strengthened my ability to work with real clients, translating ideas into functional websites, aligning digital presence with business goals, and delivering polished, professional results. This experience has prepared me to confidently design, optimize, and manage websites that are not only visually appealing, but strategic, scalable, and results-driven.

Skills & Expertise

  • Design

  • Website design and full site builds using Wix

  • Website redesigns focused on clarity, flow, and usability

  • Responsive design for desktop, tablet, and mobile

  • User experience (UX)–focused layouts and navigation

  • Branding and visual identity development

  • Logo design and brand assets created in Figma

  • Tech

  • Wix platform expertise and page customization

  • Basic SEO optimization (page structure, headings, content flow)

  • Landing page and fundraising page creation

  • Newsletter design and digital content layout

  • Content organization and site structure

  • AI

  • AI-powered image generation for web and marketing content

  • AI voiceover creation from text or audio

  • AI animation tools for visual storytelling

  • AI-assisted workflows to streamline content creation

  • Strategy

  • Creating clear calls-to-action that drive engagement

  • Website storytelling aligned with business or nonprofit goals

  • Client communication and collaborative project planning

  • Translating ideas into polished, functional websites

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